![]() When WWI began in 1914, Australians were big fans of Marmite, the British yeast extract spread.Īs the Germans began sinking ships full of British supplies to Australia, Marmite disappeared from the shelves. Vegemite has German U-boats to thank for its invention. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in World War II. Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. According to the Vegemite website, about 80% of Australian households have a jar in the cupboard. ![]() There are roughly 22 million jars of Vegemite manufactured in the original Melbourne factory every year.
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